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Black & White - Essential pieces for your wardrobe

Black & White - Essential pieces for your wardrobe

Every woman needs a wardrobe foundation consisting of black and white pieces you can style throughout the seasons. These essentials will give you the ability to pull a classic look...

Summer Dress Galore - Stunning dresses for Summer Time

      Do you have dresses in your wardrobe you wish you had in every colour imaginable?  Just because they make you feel your best and give you that... Read More
Summer Dress Galore - Stunning dresses for Summer Time
Connecting with your creative side with Tammy Kanat

Connecting with your creative side with Tammy Kanat

We came across Tammy's Social Media  a while ago and were instantly captured by her colourful, fund and unique art pieces. They feel vibrant, bohemian and are all in colour...

Creating memorable unboxing experience

   We believe that unpacking should be an experience in itself: opening that dreamy box, finding the unexpected beautiful gifts and knowing that your purchase was hand-wrapped in sustainable materials with much love and... Read More
Creating memorable unboxing experience
Alethea - Summer Collection '21

Alethea - Summer Collection '21

'ALETHEA' our new Summer Collection '21 is finally here. The styles in this collection were created in a beautiful balance of subtle, soft colours and intricate, skillful manufacturing techniques.  At...

What it takes to manufacture a handcrafted ELF shoe

        Handcrafting shoes is a skill that requires precision, patience and years of experience and we are so lucky to have people on our team that are... Read More
What it takes to manufacture a handcrafted ELF shoe
Jamie Cother and her Art of Macramé

Jamie Cother and her Art of Macramé

We absolutely loved chatting to a pioneer in the Macramé scene, Jamie Cother, who sat down with us for a fun, inspiring and raw conversation about her journey with Macramé.

January Giveaway

JANUARY Giveaway! Start the year right and win a pair of WONDERLAND Ballet Flats - custom made for you in a colour of your choice.
January Giveaway
Conversation with Amrita: Photographer & Founder of 'Indulge Bali'

Conversation with Amrita: Photographer & Founder of 'Indulge Bali'

Amrita has been working as a photographer with ELF from the very start. But she isn't only talented with the camera, she also has a beautiful lingerie brand that she...